People like pictures of themselves – it really is as simple as that.

Now add to this the wonder of  360º photography (context) and the awesomeness of gigapixel resolution (exploration) – and what you get is content that delivers consistent and predictable high levels of engagement.

Fancam is the ultimate crowd-selfie and while engagement is facilitated through cutting edge technology, the real driver is tribalism and our need as individuals to say: “Look, that’s me.”

This is why we’ve been able to capture more than a thousand events on 6 continents and engagement remains consistent/grows where and when we capture multiple events.