the camera

The age old photographer’s saying rings true once again: ”It’s not about the camera, it’s how you use it“.  To capture Fancams, we use a (very) normal camera on a (very) normal tripod with a (very) special photographer. The magic lies in the methodology, in the way we use the equipment. Our specially trained photographers draw from the collective experience of capturing more than 350 Fancam events and use their equipment to create… magic. The small footprint and mobility of the photography equipment allows them to get into the best possible position to capture a crowd and get out of there just as fast. Capturing the Fancam takes between 3 and 15 minutes.



the image

Each Fancam is a composite image created by digitally stitching 100′s of individual high-resolution pictures together. The composite image resolution is typically around 20 gigapixels, depending on the venue and type of shoot. 20 gigapixels is equal to 20 000 megapixels. To put it in perspective, that’s 4000 times bigger than a picture taken with an average smart phone. If a Fancam is projected on an array of HD televisions, one would require a stack of 30 stories high and 2 football fields long.The bottomline: it’s big enough to identify each and every person in a 90 000 strong stadium crowd.

production process

The source images are uploaded from the photography venue, via our secure servers, to our production office in Cape Town where our production team awaits their arrival. Equipped with extremely powerful custom-built computers, the team diligently stitches the source images together and make sure each and every fan is presented in the best possible way. The end result is a massive image file – literally too big to open on a laptop, let alone view over an internet connection. To make the content accessible the image is ’tiled’ – a process of dividing the image into 60 000 smaller images and arranging them in such a way that they represent different possible zoom levels for each point in the large image. Much like the technology used in digital mapping services like Google Maps, each Fancam has a layered approach to data that allows users to zoom into any part of this massive image without having to download large chunks of data. After the tiles have been created, they are uploaded to our secure servers and fans can start zooming, tagging and sharing the content.




Weeks prior to an event, our dedicated design and programming teams work closely with the client to create a custom ‘look and feel’ for each Fancam.

Basic functionality like zooming, tagging and sharing is a common denominator amongst all activations, but apart from that each Fancam is unique and based on the client’s requirements.

Great care is taken to brand the image according to the client’s needs and design functionality to align with the client’s activation goals.