People like pictures of themselves – it really is as simple as that.
Now add to this the wonder of 360º photography (context) and the awesomeness of gigapixel resolution (exploration) – and what you get is content that delivers consistent and predictable high levels of engagement.
Fancam is the ultimate crowd-selfie and while engagement is facilitated through cutting edge technology, the real driver is tribalism and our need as individuals to say: “Look, that’s me.”
This is why we’ve been able to capture more than a thousand events on 6 continents and engagement remains consistent/grows where and when we capture multiple events.
Using the latest in facial recognition technology, Fancam is able to deliver actionable insights on crowd demographics never before available to sponsors or teams.
How many games do season ticket holders actually attend?
How many millennials attend events and when?
Is our crowd aging or getting younger – and at what rate?
What is the most optimal time to engage fans?
Which demographic group paid the most attention to the jumbotron ad?
Does gender distribution fluctuate and is this fluctuation predictable or explainable?
and anything else you could learn by applying computer vision to high resolution images.
Remote controlled camera installations are a relatively new addition to our product line, but the opportunities they create have made them extremely popular:
Drastically reduces per-game costs
5 x Faster capture time
24 x faster production time
Ability to capture fan celebrations
Multiple shots per game
Better data & more data
Mobile Camera Rigs
Not every event justifies or requires an installation and for those that don’t our mobile solution is a perfect fit.
Quick and easy, a single photographer with limited footprint and complete flexibility on shoot location and time.
Get In Touch
Tinus le Roux
Marisa vd Merwe